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Compliance

Terms and Conditions of Use (T&C) - AISA

Conditions governing access to and use of the AISA service.

Version: 1.2
Date: 04/03/2026
Service: AISA (AI Sales Assistant)
Site: aisalesassistant.it

0) Provider details

Traction Group S.r.l.
P. IVA 16409061005 - REA RM 1655464
Registered office: Via Val Di Lanzo, 113 - 00141 Roma (RM) - Italia
Operating office: Viale Angelico, 86 - 00195 Roma (RM) - Italia
PEC: [email protected]
Support: [email protected]

Hereinafter "Traction Group", "Provider" or "Service Owner".

1) Preamble and acceptance

  1. These conditions ("T&C") govern access to and use of the AISA platform ("Service").
  2. By creating an account or using the Service, the user ("Customer") fully accepts these T&C.
  3. Anyone accepting these T&C on behalf of a legal entity declares to have the necessary powers to bind it.
  4. The Privacy Policy and Cookie Policy, published on the site, govern respectively the processing of personal data and the use of cookies and are hereby incorporated by reference insofar as applicable.

2) Definitions

  • Customer: party who creates an account and uses the Service.
  • Account: the Customer's credentials and profile on the platform.
  • Assistant: AI assistant created by the Customer via AISA.
  • End user: party who interacts with the assistant on the Customer's site/channels.
  • Conversation / Message / Token: unit of usage and counting as defined and displayed in the dashboard (the dashboard prevails).
  • Indexable content: sources (e.g. web pages, sitemaps, feeds, PDFs) connected by the Customer and indexed by the Service.
  • Plan: subscription tier with limits and features.
  • Add-on: optional component available for purchase on paid plans (e.g. WhatsApp channel).
  • Conversation boost: one-off package of additional conversations valid for the current month (where provided).

3) Subject matter and description of the Service

  1. AISA allows the Customer to create and publish one or more assistants that respond to and assist end users using the indexable content and the configurations set by the Customer.
  2. The Service may include, by way of example: a web widget, automatic content indexing, configuration and management tools, analytics and action-oriented functions (e.g. suggestions and call-to-actions).
  3. Some features may depend on third-party services (e.g. messaging channels) or on integrations configured by the Customer.

4) Registration, security and Account responsibility

  1. The Customer warrants that the data provided during registration is truthful and up to date.
  2. The Customer is responsible for safeguarding the credentials and for all activities carried out through their Account.
  3. In case of suspected unauthorized use, the Customer must promptly inform Traction Group.

5) Plans, Free vs Paid, features and limits

  1. The Service is offered through plans with different limits and features. Up-to-date details are published on the "Pricing" page and/or in the dashboard.
  2. Free plan. The Free plan allows use within the indicated limits (e.g. monthly conversations and indexable content), with no credit card if so indicated on the Pricing page/checkout.
  3. Paid plans. Paid plans include the core features and use within the limits provided by the purchased plan.
  4. Skills/API and advanced integrations. Advanced integration features (e.g. Skills/API) are available only on paid plans, unless otherwise expressly indicated.
  5. WhatsApp. The WhatsApp channel is available as an add-on on any paid plan. The Free plan does not include add-ons, unless otherwise expressly indicated.

6) Counters and usage measurement

  1. Conversations, messages, tokens and other counters are defined and measured according to the rules shown in the dashboard and/or official documentation.
  2. The dashboard prevails for definitions, counts, consumption and thresholds (caps).
  3. The Customer is responsible for monitoring the counters in the dashboard.

7) Exceeding caps, limitations and boosts

  1. When the plan limits (caps) are reached, AISA may:
    • limit new conversations/responses, or
    • apply functional degradations (e.g. courtesy message only), or
    • require an upgrade/boost (if available),
    as indicated in the dashboard/checkout and in the Customer's settings.
  2. Conversation boost (one-off). When available, the Customer may purchase a boost of additional conversations valid for the current month (or as specified). The boost does not entail any change to the plan and is not recurring.
  3. In the absence of a boost or upgrade, access beyond the cap may be blocked or limited without this constituting a breach.

8) Prices, billing, renewal and payments

  1. Prices are those shown on the Pricing page and/or at checkout. Unless otherwise indicated, prices are exclusive of VAT.
  2. Monthly renewal. Subscriptions renew monthly unless otherwise explicitly indicated.
  3. The Customer authorizes the charge according to the frequency and methods indicated at the time of purchase.

9) Cancellation and no refunds

  1. No refunds. No refunds, reversals or returns of amounts already paid are provided, except for mandatory legal obligations.
  2. Cancellation at any time. The Customer may deactivate at any time; cancellation prevents subsequent renewals, while amounts already accrued or already invoiced remain due.
  3. Access to features already paid for follows what is indicated in the dashboard/checkout; absent any different indication, it remains active until the end of the period already paid for.

10) Customer obligations on content, sites, configurations and integrations

  1. The Customer warrants that they hold the rights and authorizations necessary to have the content (site, documents, feeds, etc.) acquired and indexed.
  2. The Customer is responsible for the correctness, lawfulness and updating of the source content (e.g. prices, availability, policies, FAQs, public information).
  3. The Customer is responsible for the assistant's configurations (tone of voice, escalation, CTA, filters, rules, etc.) and for their use consistent with their own policies.
  4. If the Customer configures integrations/Skills/API, they are responsible for the credentials, permissions and lawfulness of the processing of the data involved.

11) Acceptable Use

It is prohibited to use the Service for:

  • illegal, fraudulent activities or those that infringe third-party rights;
  • circumventing plan limits, abuse of automations, scraping the Service or reverse engineering;
  • sending spam, harmful content, malware or activities that degrade the platform;
  • processing of personal data in violation of the law.

12) AI output, accuracy and liability

  1. The assistant's outputs are generated automatically and may be incomplete, incorrect or out of date.
  2. The Customer acknowledges that the assistant does not replace professionals and that the use of the outputs takes place under the responsibility of the Customer and/or the end user, depending on the context.
  3. The Customer is responsible for configuring reasonable controls (e.g. caution messages, escalation, limitations on sensitive topics) and for verifying "critical" information when necessary.

13) Service availability, best-effort support and absence of SLA

  1. Traction Group provides the Service on a best-effort basis, with no guarantee of uninterrupted continuity nor guaranteed response times.
  2. The Service may be temporarily unavailable due to maintenance, updates, network problems, third-party unavailability or force majeure.
  3. No SLA. Save for a separate written agreement, no SLAs, penalties or guaranteed minimum levels of uptime/response time are provided.

14) Third parties (channels, providers and dependencies)

  1. Some features of the Service may depend on third-party services (e.g. infrastructure providers, communication tools, channels such as WhatsApp).
  2. The use of such features may require acceptance of third-party terms and policies and may be subject to limitations, changes or interruptions independent of the Provider.
  3. Traction Group is not responsible for disruptions, interruptions or policy changes attributable to third parties, without prejudice to the commitment to mitigate and inform where reasonably possible.

15) Intellectual property

  1. The Service, software, UI and materials are owned by the Provider or its licensors.
  2. The Customer retains ownership of their own content and grants the Provider a limited license necessary to provide the Service (e.g. to index, store, process and display content in the responses).

16) Suspension and termination for breach

  1. Traction Group may suspend or limit the Account in case of breach of the T&C, security risks, abuse or requests from the authorities.
  2. Where possible, Traction Group will inform the Customer and indicate corrective actions.

17) Limitation of liability

  1. To the maximum extent permitted by law, Traction Group is not liable for indirect damages (e.g. loss of profits/opportunities, reputational harm, loss of data attributable to the Customer or to third parties).
  2. Liability for willful misconduct, gross negligence and for the other cases not limitable by law remains unaffected.
  3. Save for the cases above, Traction Group's overall liability is limited to what the Customer paid in the 3 months preceding the event that caused the damage.

18) Indemnification

To the extent permitted by law, the Customer undertakes to indemnify and hold Traction Group harmless from third-party claims arising from: content lacking the necessary rights or consents, unlawful use of the Service, non-compliant configurations or integrations, privacy violations attributable to the Customer.

19) Changes to the T&C and to the Service

  1. Traction Group may update the T&C for technical, operational or regulatory needs.
  2. The updated version is published on the site; for substantial changes, where reasonably possible, we will give evidence of the update via the site, dashboard or email.
  3. Continued use of the Service after the new version comes into force constitutes acceptance of the updated T&C.

20) Governing law and jurisdiction

  1. The T&C are governed by Italian law.
  2. Jurisdiction: Roma, save for the mandatory consumer jurisdiction, where applicable.

Annex A - Commercial rules (summary)

  • Renewal: monthly unless otherwise indicated.
  • Cancellation: at any time, effective on subsequent renewals.
  • Refunds: not provided.
  • Conversation boost: one-off (when available).
  • WhatsApp: add-on on any paid plan.
  • Skills/API: available only on paid plans.

Want to see it on your site?

Start free: connect your sources and index up to 100 indexable contents (some can be products), with 100 conversations per month.

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